CLDXR®
Case Study

SMG, the world market leader in machines for synthetic sports surfaces, uses the SaaS solution CLDXR® for effective sales support.





CLDXR® - Digital Selling and Explaining in 3D and AR

Through the CLDXR® solution, SMG has access to important information any time and anywhere. Based on our design data, the CLDXR® team produces lifelike digital twins. It also lowers our design department’s workload, by taking this over as a service. Additional content, such as operating instructions, can also be accessed on a mobile device with a single click, without needing to install an application first. 3D animations make sales talks and maintenance processes more effective.

CLDXR® for sales

Our solution serves as an effective sales support tool.

Life-size presentation of our entire range of machines
Scalable 3D models of our machines show more details
Our customers experience our machines “live” with AR everywhere
Our sales department increased sales using this tool for demonstrations, without needing extensive training
As a pioneer and world market leader, SMG introduces AR technology as standard in the industry








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Tobias
Owegeser

Executive Director
SMG
Sportplatzmaschinenbau
GmbH
Q: Why is SMG now using Augmented Reality (AR) and CLDXR® for sales?
A: SMG has been setting the standards in our industry for almost half a century. Early on, we recognized the need for our customers to gain more visual information and details of our machines than is possible through the usual media. With its SaaS solution, the CLDXR® team made this sales support possible for us. It is now used for our entire range of machinery.


Q: What measurable benefits has SMG achieved through the CLDXR® solution?
A: The biggest advantage is that we can provide our customers with a whole new level of detail. Be it through more understandable application examples, more visual details, more precise technical documentation, and through live demonstrations and live maintenance work on our machines, directly on the construction site. The highly-realistic images of real-world machinery from SMG provide our teams of mechanics with digitally created application scenarios, as well as useful information on the details of which specific components need to be repaired. This groundbreaking innovation has already enabled us to save six-figure travel expenses.



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