CLDXR® - Digital Selling and Explaining in 3D and AR

Case Study: SMG Sportplatzmaschinenbau GmbH, Vöhringen (Germany)

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SMG, the world market leader in machines for synthetic sports surfaces,

uses the SaaS solution CLDXR® for effective sales support.

CLDXR® - Digital Selling and Explaining in 3D and AR

Through the CLDXR® solution, SMG has access to important information any time and anywhere. Based on our design data, the CLDXR® team produces lifelike digital twins. It also lowers our design department's workload, by taking this over as a service. Additional content, such as operating instructions, can also be accessed on a mobile device with a single click, without needing to install an application first. 3D animations make sales talks and maintenance processes more effective.

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The use of CLDXR® makes our internal and external communications much more transparent, more convincing, and saves time.
It simply makes them more successful.

Executive Director
SMG Sportplatzmaschinenbau GmbH

Tobias Owegeser


Why is SMG now using Augmented Reality (AR) and CLDXR® for sales?

SMG has been setting the standards in our industry for almost half a century. Early on, we recognized the need for our customers to gain more visual information and details of our machines than is possible through the usual media. With its SaaS solution, the CLDXR® team made this sales support possible for us. It is now used for our entire range of machinery.

What measurable benefits has SMG achieved through the CLDXR® solution?

The biggest advantage is that we can provide our customers with a whole new level of detail. Be it through more understandable application examples, more visual details, more precise technical documentation, and through live demonstrations and live maintenance work on our machines, directly on the construction site. The highly-realistic images of real-world machinery from SMG provide our teams of mechanics with digitally created application scenarios, as well as useful information on the details of which specific components need to be repaired. This groundbreaking innovation has already enabled us to save six-figure travel expenses.

CLDXR® for sales

Our solution serves as an effective sales support tool.

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» Life-size presentation of our entire range of machines
» Scalable 3D models of our machines show more details
» Our customers experience our machines “live” with AR everywhere
» Our sales department increased sales using this tool for demonstrations, without needing extensive training
» As a pioneer and world market leader, SMG introduces AR technology as standard in the industry

CLDXR® for technical documentation

Maintenance instructions are vastly improved by using AR.

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» We can visualize important information any time and anywhere
» Our maintenance operations are illustrated through animations
» Our employees can access additional images, videos and PDFs with a single click
» Our sales team is instructed and trained using the AR visualizations for machines that are not in stock
» If there are changes to the machines, we can easily update data at any time via the CLDXR® backend

No risk - 30 day free trial.

Packages starting at 39 EUR/month.